Front of St. Andrew's Church on Burrard
I’ve scratched the surface of the topic of Time before. We’ve all heard the phrase “time is money”, but I think too few of us understand what that really means. Remember that when you’re in business, how far you go is in direct proportion with how efficient you are with time. Note that I said “efficient” and not “how much time you put into your business”, because it’s possible to spend ten hours a day on your business and not really accomplish anything. Have you ever sat at your desk, completed a minuscule number of tasks, and hours later you’re wondering where all the time went? To paraphrase what Timothy Ferris wrote in the 4 Hour Workweek, spending a lot of time on something doesn’t make it important. Wise words.
Let’s take an example typical to photography.
Just about every amateur photographer at some point becomes obsessed with owning more gear, and in an effort to save money they’ll spend hours looking around on buy/sell forums looking to save money on whatever they’re looking for. I know that I myself used to spend hours browsing through forums and checking them on a daily, or on some days hourly basis, so much that if someone paid me $8 an hour for every hour I spent looking online, I would have saved more money if I just bought what I wanted brand new from a local store. My time was more valuable than price in this case.
Of course, if you have nothing better to do with your time and your level of productivity on an average day is lower than say $8 an hour, then it won’t make much of a difference with how you spend it. However, if you know how to be efficient with your time by substituting minimum wage activities with think rich activities, you owe it to yourself to do just that.
