Client: Miele (Luxury Appliance Brand)
Agency Partner: Sundae Creative
Event Type: Brand Activation & Experiential Marketing Event
Partnering with the esteemed creative agency Sundae Creative, it was a fantastic opportunity to capture the "Rumoured for a Reason" brand activation for the luxury appliance brand, Miele. This event was a key part of their campaign to launch a new, innovative product line to the Vancouver market.
My role was to translate the sophisticated brand narrative into a portfolio of dynamic visual assets. The focus was on capturing the premium atmosphere of the activation, documenting authentic guest engagement with the products, and creating high-impact images that would serve as powerful marketing tools. The final gallery provided both Sundae Creative and Miele with a curated collection of on-brand content, perfectly suited for use in social media campaigns, press releases, and future case studies.