Strengthening Professional Presence for the NPO Sales Team


Nature’s Path Organic reached out to us to capture volume headshots for their sales team during their recent Customer Conference here in Vancouver. This two-day activation took place at the Marriott Vancouver Pinnacle Downtown, where we had one clear goal: to provide their entire sales force with a professional, unified presence that reflects the quality and mission of the NPO brand.


When you’re dealing with a team of over 60 people, consistency is everything. To ensure these portraits felt like a natural extension of the company, we incorporated Nature’s Path’s signature brand green into the background of each shot. This subtle detail ensures that whether a sales rep is reaching out to a prospect on LinkedIn or presenting in a client deck, the brand’s visual identity remains cohesive and recognizable.

A group of smiling professionals from Nature's Path Organic posed for individual headshots taken at their Vancouver customer conference.

During the shoot, we used a tethered setup, which allowed each team member to see their photos on a monitor immediately after they were taken. We found this to be a great way to make the process more collaborative. Instead of wondering how they looked, the reps could review their images on the spot, making it much easier to walk away with a portrait they felt confident using for their professional profiles.


Ultimately, these images are about more than just a new profile picture—they are a functional tool for the sales team. Having a high-quality, uniform "digital handshake" is a practical way for NPO to support its team as they speak to clients and prospects across the country. It was a pleasure working alongside the NPO team to help bring this visual update to life.


If you’re looking for a reliable team to handle volume headshots at your next event, please visit our Vancouver Corporate Headshots page for more details on our process and service options.